diff --git a/README.md b/README.md
index b4b7bbe..58ea243 100644
--- a/README.md
+++ b/README.md
@@ -36,7 +36,7 @@ max    400140.000000     246.000000       5.000000
 
 Naming is difficult, but as we had to call it something:
 
-eland = elastic and data
-eland = 'Elk/Moose' in Dutch (Alces alces)
-Elandsgracht = Amsterdam street near Elastic's Amsterdam office where historically hides from, among others, Elk were worked
-The Leathermarket = the last Prelert office prior to aquisition
+* eland = elastic and data
+* eland = 'Elk/Moose' in Dutch (Alces alces)
+* Elandsgracht = Amsterdam street near Elastic's Amsterdam office where historically hides from, among others, Elk were worked
+* The Leathermarket = the last Prelert office prior to aquisition