diff --git a/README.md b/README.md
index b7f0e20..b4b7bbe 100644
--- a/README.md
+++ b/README.md
@@ -32,3 +32,11 @@ min         0.000000       0.000000       0.000000
 max    400140.000000     246.000000       5.000000
 ```
 
+## Why eland?
+
+Naming is difficult, but as we had to call it something:
+
+eland = elastic and data
+eland = 'Elk/Moose' in Dutch (Alces alces)
+Elandsgracht = Amsterdam street near Elastic's Amsterdam office where historically hides from, among others, Elk were worked
+The Leathermarket = the last Prelert office prior to aquisition